| 2010 Press Planning |
We believe that communication is one of the most important resources when it comes to promoting our products and supporting the work of our commercial partners.
In 2010 communication became a key part of our growth curve: for the first time, alongside our major investments in trade publications, we also invested in consumer publications.
This important new organisational and financial commitment is a crucial part of our strategy to promote the Tonini brand and our products.
Given the dynamics of the market for our creative proposals, it would be impossible to present a clear, precise picture of a strategy in constant evolution: below is a selection of the publications we featured in during 2010.
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